Carissa Georgelos (AD) & Gavin Bailey (CW)

THE HANDS BEHIND VOGUE

Vogue is the Bible, an industry monolith, and the self-proclaimed, objective eye in an inherently subjective industry. With their power, Vogue will pivot the spotlight to the armies behind their monthly spreads.

This new, refreshing perspective leaves the bright lights of runways, catwalks straight to the hands behind them, takes over fashion’s biggest night and culminates in a grand display of the process that gives Anna Wintour something to write about.

  • “Fashion and lifestyle magazine that covers many topics, including fashion, beauty, culture, living, and runway.”

  • Champion the hands behind VOGUE.

VOGUE Cover Spread

Beginning with the famed September Issue, Vogue will release a series of covers that, instead of featuring models & celebrities, will shine light on the tailors and teams behind the season’s most coveted works.

Journey with the Best

as they concept, craft, cut, and curate fashion’s most iconic moments.

 

Building Wraps

subtly hinting at this year’s theme, will deploy in heavily trafficked areas heading into the city ahead of Fashion’s biggest night — Vogue’s Met Gala.

QR codes will bring viewers to Vogue.com/HandsBehindVogue where the accolades and relative contributions by each tailor to the OOH gown/outfit are celebrated.

Experience The Unveiling

//

Experience The Unveiling //

during the most exclusive gathering in fashion.

The Met Gala // Exhibit

Bring the tailors, the “white coats” of fashion, to the forefront of the industry’s imagination on the night often referred to as the Oscars of fashion – Vogue’s MET Gala.

The minds behind Vogue will be brought to light in a grand display that lives on as a multifaceted exhibit in The Metropolitan Museum of Art.

  • Tailor’s Choice

  • Ceded Jurisdiction

  • The Construction of a Masterpiece:

    The first insertion in a series of exhibits highlighting the armies behind Vogue.

 

Video Renderings

Of the Met Museum will be made public as the Gala comes to a close. Along with The Hand installation, these renderings will live with the rest of this season’s exhibit.

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